3 Simple Ways To Attract Recruiters & Opportunities

It's so simple that people overlook it.

For most of us, we are going to spend 30-40 years of our lives working.

That is a LONG time if you really think about it. You start in your 20s and end in your 60s. That’s the majority of our lives.

And with all that’s going on in the news - from the pandemic to rising inflation to mass layoffs, the fear-mongering can make us feel like we’re always at risk and at the mercy of the economy.

But it doesn’t have to be uncomfortable. It doesn’t have to be risky. It shouldn’t be.

We weren’t born to feel fearful every day and leave unfulfilled. That’s a waste.

You don’t need to love your job like you love your morning coffee. But you definitely don’t need to be fearful of being unemployed.

There are strategies, and here are three of them.

(1) Envision Your Job Trajectory

You need to have clarity over where you’re headed. Now, don’t get me wrong - you don’t need to know exactly what industry you want to be working in or to become a super-specialist in one specific area.

What I mean by that is - you want to have a general trajectory you’re focused on. But at the same time, to be versatile enough to jump between industries.

For example:

• Project Management

• Customer Service

• Data Analyst

Even if you happen to switch between roles from time to time, that’s understandable. What’s important is that you know where your specialty lies.

(2) Get Industry-Accredited Certifications

If you want recruiters banging on your door, you need certifications that they know about. Plenty of recruiters search for potential candidates by keying in search terms that the company needs.

These search terms are often specific and hard-skill, and often, they are industry-accredited certifications.

For example:

• Project Management Certificates:
  - Project Management Professional (PMP) by Project Management Institute
  - Certified Scrum Master (CSM) by Scrum Alliance

• Customer Service Certificates:
  - Certified Zendesk Support Administrator by Zendesk
  - Certified Salesforce Administrator by Salesforce

• Data Analyst Certificates:
  - Microsoft Certified: Power BI Data Analyst Associate
  - IBM Data Science Professional

Nobody is stopping you from taking any other course out there. In fact, plenty of smaller courses provide immense value. However, if you want your profile to be easily picked up online, branding does play a part.

(3) Quality + Quantity

Many people that I’ve consulted often list their profile on one or two job boards and call it a day. If you want constant job opportunities, you need as many eyes on your amazingly attractive job profile as possible. This can be done in 3 ways:

Accomplishment + Value-Based Profile

Your job profile needs to focus on highlighting your relevant accomplishments and how you added value to your organization.

SEO Optimized Profile

Research job advertisements in your niche and identify what keywords recruiters are placing within those advertisements. Ensure you use them in your job profile.

Identify Multiple Job Boards

Don’t rely on one or two job boards. Create it once and re-post it on many others. It takes time upfront but results in passive job leads in the future.